By Dave Kelly, President/CEO, AnalyticsIQ, Inc. We recently returned from the Direct Marketing Association’s annual conference (this year it was held in Boston) and I am pleased to report that the show was a hit. After years of decline, to the point that several people I know considered not attending this year, the DMA [...]
By Gregg Weldon, Chief Analytical Officer, AnalyticsIQ, Inc. In recent years, the United States has been hit hard by the ‘Great Recession’. Since then, we’ve been noting how specific areas are being affected vs. the country overall. This report looks at Las Vegas and the state of Nevada, a true ‘boom-or-bust’ area over the last [...]
By Mike Hattub, Chief Operating Officer, AnalyticsIQ, Inc. Lead Scoring is growing more and more critical in order to achieve and maintain success in the online direct marketing space. This Lead Scoring’ concept takes on many interpretations related to real-time online services. The interpretations range from: - Validating lead information; - Minimizing fraudulent leads; [...]
By Dave Kelly, President/CEO, AnalyticsIQ, Inc. AIQ has just added another seasoned executive to our team, Marc Sabatini. Marc will be focused on business development and will establish our new office in NYC (OK….actually New Jersey). Marc has a great track record in our market space, and I have been fortunate to work closely with [...]
By Dave Kelly, President/CEO, AnalyticsIQ, Inc. Although we typically avoid overt self-promotion with these blog entries, I thought I would use this space to list out some of our newest products: Social-IQ: This is an individual-level score that assesses the degree that an individual engages social-networking sites such as Facebook and Twitter. The score [...]
By Gregg Weldon, Chief Analytical Officer, AnalyticsIQ, Inc. In recent years, the United States has been hit hard by the ‘Great Recession’. It’s interesting to note how specific areas are being affected vs. the country overall. This report looks at Atlanta, GA, as well as Georgia itself. Comparisons will include home price changes, unemployment [...]
By Mike Hattub, Chief Operating Officer, AnalyticsIQ, Inc. When looking at all of the marketing data available today, it is difficult not to get intimidated or frustrated with the vast number of options. There are large, national data sources that collect data yet they also turn around and license this data to resellers. There [...]
By David Kelly, President/CEO, AnalyticsIQ, Inc. AIQ’s joint product with Experian (‘DSE’) has gotten some interesting attention lately: http://adage.com/article/adagestat/u-s-households-lack-discretionary-spending-power/227810/ http://www.experian.com/blogs/marketing-forward/2011/05/31/understanding-consumers-by-discretionary-spend/ This product leverages AIQ’s analytics and Experian/AIQ data to produce a score that predicts annualized household spending on non-vital items. These items include things like dining out, alcohol, books, entertainment, etc. At a macro level, [...]
By Gregg Weldon, Chief Analytical Officer, AnalyticsIQ, Inc. With housing prices across the country in what seems like a free-fall, it’s interesting to note which areas have seen the biggest drops since 2000. Michigan has been hit the hardest by the price depreciation, thanks to job losses, manufacturing contraction, and the continual migration by the [...]
By Mike Hattub, Chief Operating Officer, AnalyticsIQ, Inc. The online marketplace is a vast and continuous marketing arena. There are always consumers online for various reasons, whether simply scanning the web or specifically looking for information, products, or services. However, no matter the reason, there is always a need to use data to learn more [...]
